Useful before novel
AI is not the headline inside the room. The result should feel like a better atmosphere, not a technology demonstration.
About MoodStir
Built to make music more connected.
MoodStir began with a simple observation: background music affects everyone in the room, yet most venues have no practical way to hear what guests respond to while protecting the brand.
“If I do not like this music, how many other guests feel the same—and how could the venue know?”
That question became a product idea: let the host define the atmosphere, let the room contribute signal, and use software to connect the two.
The mission
Help physical spaces use music with more intention.
MoodStir treats music as part of the guest experience and the operating system of the room—not as a background task that ends when someone presses play.
- ✓Give operators a language for atmosphereMake it easy to direct music using goals, context, and boundaries rather than track-by-track management.
- ✓Give guests a meaningful voiceCollect signal that can improve the experience without handing over control.
- ✓Make advanced behavior practicalWork with common devices, licensed playback, and existing audio systems wherever possible.
Guest signal receivedPreferences shape later decisions, not the venue’s boundaries.
7:42Connected
North Room
Your feedback helps MoodStir read the room while the venue stays in control.
Now playingChosen for this moment
How does this fit the moment?
Host guardrails activeFeedback influences the soundtrack without becoming a request queue.
Product principles
The standards behind the experience.
Host before algorithm
Adaptation earns trust only when the venue or event host can define and understand the boundaries.
Signal before requests
Guest input should improve the experience over time instead of creating a noisy queue of one-off demands.
The team
Engineering, music, and product design in one room.
MoodStir brings together product leadership, artificial intelligence, software engineering, and music-minded design.
BC
Brian Carmichael
Founder & CEO
Music enthusiast and technology development leader with experience guiding teams that build advanced systems.
WM
Will McDowell
AI/ML Expert & CTO
Technology leadership focused on the intelligence layer behind the MoodStir experience.
AC
Adam Cuellar
AI/ML Engineer
AI research engineer with experience in computer vision, large language models, and multimodal systems.
CB
Christian Burke
Application Designer
Musician and software developer who brings product thinking and creative implementation together.
Build the next room with us
Venue, event, integration, or partnership—start with the experience.
Tell us what you are trying to create and where music fits. We will route the conversation to the right person.